In recent years, HubSpot has gained a lot of recognition as an online sales and marketing platform. What is less known, however, is the solid foundation HubSpot CMS provides for building websites. Why having your website built in HubSpot CMS is a great idea is outlined in this article.
Reason #1: Making online marketing even easier
With HubSpot CMS, you combine the power of a content-driven website with CRM and marketing automation. You can choose to have only your website built in HubSpot CMS and organize your marketing activities through other tools. Thanks to the HubSpot API, it is possible to exchange data with many external tools such as Mailchimp, Facebook, and SurveyMonkey.
Moreover, HubSpot also offers its own extremely popular CRM and sales and marketing modules. By working integrated, you can see where new leads come from and further process and follow up these contacts (and reel them in as customers). Through one platform, you can:
- Set up funnels;
- Link your activities with social media;
- Create a customer database; and
- Run in-depth management reports.
If your website has a clear marketing purpose, then HubSpot is an interesting alternative to, for example, the well-known WordPress. By having your website built in HubSpot CMS, you create a powerhouse of a lead generator.
Reason #2: HubSpot CMS is ultra user-friendly
HubSpot CMS is a very user-friendly content management system (CMS). Even without technical knowledge, you can perform content work on your website, such as adjusting and creating pages or blogs. In addition, the data tables ensure that you can quickly update your entire website, such as on the overview page of your employees. It is also easy to give others, such as a translation agency, access to HubSpot CMS. If you need an additional language version of your site, the translation agency can work excellently in it. If you want to adjust your content at the country level yourself, that is also perfectly manageable in-house. Or just let us do it, just as easy. After all, we are that coveted marketing colleague. In addition, you quickly create forms and run reports. Websites we recently delivered in HubSpot CMS include the B2B websites of Legalsense and More Optimal.
Reason #3: A custom-made website for you
Within HubSpot CMS, just like within WordPress, you can choose existing themes or templates. If you want every detail to be tailored to your brand and market approach, then a specialized HubSpot web builder (us, us, us!) can design a custom-made template for you. This way, you make no compromises on your brand and objectives.
And it doesn't stop there
These are not all the advantages of HubSpot CMS. What about smart content that personalizes certain modules and blocks on your website based on so-called viewer criteria? In addition, in HubSpot CMS, you automatically get recommendations on SEO improvement points. You can quickly perform A/B tests on your web pages and offer visitors the option to contact you via a live chat. Oh, and did we mention that the HubSpot CMS base module is free?
Advantages of HubSpot in a nutshell:
- Easy to adjust website templates.
- User-friendly CMS.
- Quickly run reports and perform A/B tests.
- Optimize pages for SEO.
- The power of combined lead generation platform, CRM, and website CMS.
- Load dynamic content.
- Marketing automation for email marketing and more.
- HubSpot API for linking with hundreds of tools.
- SaaS solution: always the latest versions and no more fuss about hosting.
But Webwonders: aren't you such Umbraco CMS fanboys?
This question regularly flies at us. And yes, we are and remain so. But besides being Umbraco lovers, we are also fans of HubSpot. Two great loves to maintain to the maximum, that's possible, right? When does our heart beat a little faster for Umbraco? That is when deep custom solutions are needed in the area of complex (external) databases and calculations. Especially when we need to manipulate data. If you want to know more about the differences between Umbraco and HubSpot, please feel free to contact Frans, our Umbraco specialist.
What does building in HubSpot cost?
A logical next question, it seems. That completely depends on your wishes and especially the goals you want to achieve online. As mentioned earlier, you can opt for a custom design, multiple language versions, webshops, etc. If you tell us what your wishes are, we can quickly give you a targeted estimate of hours.
I want to get started, and now?
We understand that, after reading this blog, you're eager to have your website built in HubSpot. And logically, you prefer to go with us. We have our own designers, developers, and marketers who can turn your site into a world-class lead generator. If you want to get started, the process looks like this:
- You get in touch.
- We organize a strategic session.
- We determine who your customers are and what the goal of a website visit is.
- Together we map out the website structure.
- You receive the design proposals.
- The chosen proposal is developed.
- Then the site is built and filled, where we can also provide text and image.
- After testing, we launch it (with a lot or a little fanfare, as you wish).
- Optionally, we then create content with you for leads and optimizing findability.
Are you taking the first step? Then we'll guide you through the rest.
